Meaning
Any point of interaction, communication, or encounter between a customer and a business, or between team stakeholders.
Three examples from work
Customer experience
POWe mapped every digital touchpoint along the customer onboarding journey.
DesignerThe welcome email touchpoint has an exceptional 70% open rate.
Client project management
Account ManagerLet's schedule a bi-weekly touchpoint with their engineering director.
LeadThat keeps expectations aligned and catches concerns early.
Sales cadence
Sales RepIt takes an average of seven touchpoints to convert an enterprise lead.
ManagerCombine email insights, LinkedIn messages, and live demos.
Common phrases: 'customer touchpoint', 'regular touchpoint', 'brand touchpoint'. Refers to meetings or automated digital messages.