Meaning
A sales professional who identifies prospective leads, conducts initial outreach, and qualifies opportunities for account executives.
Three examples from work
Outreach campaign
Sales RepI booked ten qualified discovery calls with European tech companies this week.
ManagerGreat work; ensure notes are updated in the CRM before the AE takes over.
Inbound qualification
ProspectWe are looking for an English training solution for our engineering leads.
Sales RepHow many team members would be participating in the pilot program?
Follow-up
Sales RepI'm following up on our webinar discussion regarding workplace communication drills.
LeadLet's connect for fifteen minutes on Tuesday.
Often divided into Sales Development Reps (SDRs, handle inbound leads) and Business Development Reps (BDRs, handle outbound prospecting).